top of page

Thought of the Week: What Your Pipeline Needs

What Your Pipeline Needs

Brutal honesty! The challenge with most sales professionals is a lack of properly qualified prospects. Some people are in such a rush to add a new “prospect” to their pipeline they fail to take the time to determine if it is a valid opportunity.

If you cannot create value for your prospect, the chance of converting that opportunity into revenue is greatly diminished. A healthy pipeline consists of well qualified prospects that resemble your ideal client profile – the best representation of clients who are already doing business with you.

To maintain a healthy pipeline, that converts into real business and commissions for you, you need to be brutally honest about the companies on that list.

Do you agree? What do you think?



bottom of page