What Your Pipeline Needs
Brutal honesty! The challenge with most sales professionals is a lack of properly qualified prospects. Some people are in such a rush to add a new “prospect” to their pipeline they fail to take the time to determine if it is a valid opportunity.
If you cannot create value for your prospect, the chance of converting that opportunity into revenue is greatly diminished. A healthy pipeline consists of well qualified prospects that resemble your ideal client profile – the best representation of clients who are already doing business with you.
To maintain a healthy pipeline, that converts into real business and commissions for you, you need to be brutally honest about the companies on that list.
Do you agree? What do you think?
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