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Thought of the Week: The Best Time to Prospect for New Business

When is the best time to prospect for new business?


It’s always a good time to be prospecting. As a matter of fact, I believe you should spend upwards of 20% of your time prospecting. Especially when you are busy closing and implementing business, you should always dedicate time to build your pipeline.

If you are not busy today working on productive deals, it isn’t the result of something you did or didn’t do earlier today. It is the result of what you didn’t do weeks or months ago. Depending on the average sales cycle of the product or service you offer, you need to be prospecting many months in advance.

Which also means, if you what until thinks slow down to prospect, you will be in for a long drought. What you’re working on today is the result of what you did or didn’t do many months ago. Consistency is the key to success.



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