Professionals Make Recommendations
Do you present prospects with a quote, proposal, or estimate? Consider presenting them with a recommendation. A small change in wording, but a major change in perception. We are predisposed to accepting recommendations from experts.
If you are an expert in your field, you should be providing your prospects with a professionally written recommendation which outlines the best course of action with a solid justification. You may find that this improves the number of new clients you onboard.
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